Wild Harvest is the organic and free-from private label brand from Supervalu, It was a portfolio of cross-category, affordable products that were not getting the attention of young families. With the creation of the "Eat Free. Go Wild." campaign, we changed the entire look and tone, creating  a celebration of families, fun and organic foods. Shoppers rediscovered this on-trend brand and numerous products have since been added to the portfolio, even a pet food line. Most importantly, sales skyrocketed. This award-winning integrated campaign included everything from in-store signage, video and print ads to a branded website and social media.