SuperValu was looking to reintroduce their premium private label brand, Culinary Circle, with a reinvigorated creative strategy. Now, anyone could create wonderfully delicious and flavorful meals without possessing any culinary skill. With hundreds of appetizing products in the portfolio, this eye-catching campaign brought new attention to the brand, not to mention an exponential increase in sales.

This award-inning long-running campaign includes in-store signage, brand videos, delivery trucks, a lifestyle magazine, website and social media.

Another career highlight: Driving down the highway and seeing the semi truck featuring my work. So satisfying.