As Creative Director and Copy Lead for the UnitedHealthcare brand voice and tone, I led the enterprise effort to infuse simplicity and, more importantly, humanity into health care messaging. As the lead brand steward of voice and tone, I partnered with cross-functional teams and the lines of business to ensure that brand was communicated consistently and unmistakably in every touchpoint. Through video, digital, print, OOH, social, digital, experiential and more, the power of achieving healthier comes through in each and every touchpoint. Whether the topic was health care, health insurance, Medicaid or Medicare, the goal was for individuals from all walks of life to feel appreciated by this Fortune 5 brand.

2023 and 2022 Winners of GDUSA and Marcom Awards for excellence in in-house and health care creative. Kudos to my amazing team.